The American Center is the US Embassy’s cultural center. Offering art exhibits, book launches, film screenings, discussions, lectures, and cultural programs, it is where the Embassy engages with the Indian people, and is open to the public free of charge.
The vision for this logo was a coming together of different entities to form one strong, cohesive unit – with flow and movement. The lines guide the eye up and down keeping it fluid yet grounded.
The Nexus business incubator at the American Center offers selected startups unparalleled access to networks of industry and government partners, training with the top commercialization experts from around the world, an extensive mentor network as well as access to funders specializing in supporting startups.
The palette uses official colours, and ties in with the ACND logo to form a cohesive aesthetic. With the right guidance, your next bright idea could lead to skyrocketing returns, symbolized by the lightbulb and N shaped tungsten arrow.
iHub is a specialized reference and research facility at the American Center New Delhi (the cultural center of the US Embassy). Open to everyone free of charge, visitors have access to a wealth of information and resources that they can enjoy via computers or books.
The space is calm but also vibrant and welcoming, and the logo aims to reflect those qualities. The palette uses official American Center colours and ties in with the overall aesthetic of the ACND.