Covid Campaign for Medanta the Medicity

Medanta is one of the leading healthcare providers in the country today. They were battling tremendous numbers of Covid patients during the second wave and wanted to create awareness about the virus, how to protect oneself from it, how to look after patients at home, while encouraging people to get vaccinated at Medanta’s vaccination camps.

Tensions were high, nerves were shot, and there was a lot of panic and misinformation. The visuals had to be bold, simple and disseminate critical information quickly.